A marketing strategy wherein products or services are grouped and sold together to attract greater profit is called product bundling. Package tours or package holidays, as an example, may include transportation and lodging services offered together for vacation seekers, tourists, or travelers. Independently or dependently functioning travel agents operate by creating advertisements and promotions to individuals or groups by offering a list of package tours. These travel agents work under a tour operator that bundles packages.
Historically, it was in 1950 that the very first package holiday was introduced in England. It was initiated by Horizon Holiday Group, a package holiday firm that closed down in 1974, through Vladimir Raitz, its co-founder. The package holiday market saw its boom from then until 2005, a time when most people opted to travel through cheaper airlines and made own reservations. The rebirth of packaged deals happened in 2009 after a series of bankruptcy from flight companies had been declared and people became more concerned with regard to financial and travel security.
Furthermore, to allow for greater individual freedom, the term dynamic packaging was coined. This gave consumers the opportunity to create own package holidays based on availability and convenience and not merely settle on predefined deals.
Now, to keep up with the ever growing competition and retain consumer interest, a wide array of tour operators has been offering deals to different vacation destinations from across the world and basically include transportation, lodging, meals, selected facilities and amenities, discounts and freebies, and sporting or recreational activities.
Additionally, package holidays ensure vacationers that there would be someone available to attend to needs or problems that may arise during travel and vacation, thus utmost assistance and care can be ultimately rendered. Since travel agents have the sole responsibility as to booking flights, any alternative travel plans can be set up should there have been problem with partner airline companies. Therefore, there is no need to personally worry about additional costs or undertake physical burden of rearranging paper works.
The introduction of packages has helped a number of people since with regard to travel and vacation. It may appeal to individuals because it offers financial security and absolute satisfaction. It may not be an ideal vacation choice for some due to financial reasons. Either way, package holidays promise that planning for holidays will not be a stressful situation and can become a truly memorable experience when maximized.